About Us
Trusted automotive service in central Connecticut since 1987.
A Legacy of Trust &
Quality Workmanship
Bruce's Auto Shop LLC has been providing honest, dependable auto repair since 1987. For nearly four decades, owner Bruce Frye has built a reputation on doing the job right the first time and treating every customer like family.
Located at 77 South Street in New Britain, CT, we are a full-service preventive maintenance and auto repair center serving the greater central Connecticut area. We specialize in car care services, general automotive services, under-car servicing, heating and cooling services, electrical service, transmission servicing, emission diagnostics, and check engine light services.
Our team of experts has the knowledge to service and repair most foreign and domestic vehicles. We use the latest diagnostic technology to assess every situation and offer you the best alternatives. We guarantee all our work and know you'll be happy with the outcome.
— Bruce Frye, Owner
Est. 1987
Family owned and operated in New Britain, CT for nearly 40 years.
What Sets Us Apart
In Business Since 1987
Serving Connecticut with consistent, reliable automotive care for nearly 40 years.
All Work Guaranteed
We stand behind every repair with our satisfaction guarantee.
All Makes & Models
Foreign and domestic — our team has the expertise to handle any vehicle.
Latest Technology
Updated Snap-on diagnostic scanners with All Data online access for accurate diagnostics.
Our Values
Honest Pricing
We provide transparent, upfront estimates before any work begins. You'll never be surprised by hidden costs or unnecessary repairs.
Customer-First Approach
We treat every vehicle as if it were our own. Our goal is to build long-term relationships with customers who trust us with their family's safety.
Community Roots
As a locally owned and operated business for nearly four decades, we're invested in our community and take pride in serving our neighbors.
Areas We Serve
Proudly serving central Connecticut communities
Experience the Bruce's Difference
Stop in or give us a call. We'd love to earn your trust and keep your vehicle running safely.