About Bruce's
Trusted automotive service in central Connecticut for nearly four decades.
A legacy of trust and quality workmanship
Bruce's Auto Shop LLC has provided honest, dependable auto repair since 1987. For nearly four decades, owner Bruce Frye has built a reputation on doing the job right the first time and treating every customer like family.
Located at 77 South Street in New Britain, we are a full-service preventive maintenance and repair center serving greater central Connecticut. We handle car care and general automotive service, under-car work, heating and cooling, electrical, transmission service, emission diagnostics and check engine light repairs.
Our team services and repairs most foreign and domestic vehicles. We use current diagnostic technology to assess every situation and give you the best options. We guarantee all our work, and we want you to be happy with the outcome.
Bruce Frye, Owner



Why customers stay for decades
In business since 1987
Consistent, reliable automotive care in the same New Britain shop for nearly 40 years.
All work guaranteed
We stand behind every repair with our satisfaction guarantee.
All makes and models
Foreign and domestic. Our team has the expertise to handle any vehicle.
Current technology
Snap-on diagnostic scanners with All Data online access for accurate diagnostics.

How we do business
- Honest pricing
Transparent, upfront estimates before any work begins. You will never be surprised by hidden costs or unnecessary repairs.
- Customer first
We treat every vehicle as if it were our own and build long-term relationships with customers who trust us with their family's safety.
- Community roots
Locally owned and operated for nearly four decades, we are invested in this community and proud to serve our neighbors.
Central Connecticut
- New Britain
- Berlin
- Newington
- Plainville
- Southington
- Meriden
- Middletown
- Cromwell
- Rocky Hill
- Wethersfield
- Farmington
- Kensington
Experience the difference.
Stop in or give us a call. We would like to earn your trust and keep your vehicle running safely.
